As oysters have grown more popular, there has been a trend to capitalize on the branding and marketing opportunities associated with an oyster's name. Very much like wine, oysters come in many varieties based on the environment, the growing method, and the species. This has allowed many vendors to brand their oysters, if only grown slightly differently, in to something completely new. So how effective are oyster names? Should they be used to market an oyster? We asked four oyster experts for their thoughts.